PlotGTM

PlotGTM is a free go-to-market calculator that reverses traditional planning: start with your revenue goal, not your budget. Enter your market situation, current revenue, timeline, and funnel metrics. PlotGTM calculates the leads, budget, channel mix, CAC ceiling, and cash runway required to hit your target. It sizes budgets three ways—goal-driven, unit economics, or revenue percentage—and delivers a complete working plan: budget allocation across PESO channels, funnel projections, ROMI, ROI, payback period, and monthly cash needs. Longer sales cycles automatically shift weight toward content and earned media. Get team structure recommendations and starter tools for every channel. No sign-up required. Export as PDF. Built for founders and marketing leaders to align stakeholders and pressure-test budgets before spending a dollar.