AEO Sherpa

AEO Sherpa is an independent publication covering AI search and answer engine optimization. We report on changes to Google AI Mode, AI Overviews, ChatGPT, Perplexity, and Claude, then publish practical guides helping marketers, SEOs, and publishers get their content found and cited in AI answers. We cover news on search engine updates, research on AI citation patterns, tested field guides, and analysis of where AI search is heading. Everything is free to read, plus a free weekly newsletter, The Sherpa Brief, summarizing what changed in AI search and one actionable step to take.